One effective way to achieve this is by implementing search engine optimization (SEO) techniques for your reseller hosting store.
SEO for e-commerce involves optimizing your online store to rank higher in search engine results. A well-designed, SEO-friendly website with high-quality content enhances your store's visibility, attracts potential customers, and boosts sales.
SEO boasts one of the best returns on investment (ROI) among marketing strategies and can significantly impact your business. Surprisingly, many businesses create websites without considering SEO. Instead, they heavily rely on social media and paid advertisements, which can yield positive results but demand ongoing effort and financial investment.
In fact, companies spend billions annually on advertising, and this expenditure keeps growing. It's possible that they are unsure where to start with effective SEO strategies.
To help you kickstart your web hosting business, here are some valuable SEO tips. While it may require initial effort and time, once you achieve a high search engine ranking, sales can flow in without continuous expenses.
Selecting the right keywords for your online store is crucial. According to a recent global retail survey, more than 50% of respondents prefer to search on Google before making online purchases. As a result, it's essential for your store to rank well for relevant keywords to attract potential customers.
The first step in any e-commerce SEO strategy is conducting keyword research. This process ensures the choice of target keywords that are not only relevant but also have reasonable ranking potential, significant search volume, and a high likelihood of converting visits into actual sales.
Tools like the Google Keyword Planner allow you to identify relevant keywords by analyzing their search volume and cost per click (CPC), which can indicate potential buyer interest. Additionally, with the Keywords Everywhere browser extension, you can access valuable data about a keyword's search volume and its ranking prospects on Google.
Beyond using these tools, examining actual search results provides valuable insights into various aspects, including the overall competitiveness within a specific market.
If your competitors rank higher than you in search results, you can extract keyword ideas from their websites. Start by entering your keyword into Google, select a competitor, and review their category and product pages for potential keywords. However, it's important to note that blindly adopting the same keywords as your competitors may not be the best strategy, as other factors like domain authority play a role in rankings.
After identifying the relevant keywords, your next step is to strategically place them on your website's most important pages for optimal search engine ranking. When users discover these pages in a Google search, they gain immediate access to the products within that specific category. To effectively optimize these pages, you should include your desired keyword in the following on-site locations:
Optimizing an e-commerce store involves more than just using the right keywords; it also entails focusing on the technical aspects of the website. When optimizing your site, consider the following on-page elements:
In addition to implementing SEO techniques, you can boost your search rankings by creating valuable, relevant content and acquiring backlinks from other websites. Backlinks from websites with strong domain authority can significantly improve rankings, often surpassing the impact of other ranking factors. While this process may be a bit more complex and time-consuming than making small website adjustments, there are some highly effective yet relatively simple link-building strategies:
Monitoring the progress of your SEO efforts might not yield instant results like calculating ROI from paid advertising. It takes time and patience to accurately assess your performance. Luckily, Google Analytics provides a free solution for this purpose.
In addition to tracking rankings, it's essential to keep an eye on more subtle signals, such as sudden spikes in search traffic and the performance of landing pages. These important indicators can help you pinpoint the specific keywords for which your website is effectively ranking.
While there are various ways to generate website traffic, such as social media, paid advertising, and email marketing, organic search traffic is a valuable, free, and relatively accessible traffic source.
Though it does require some initial effort, there are many tools and resources available to support you in the process. To gain a comprehensive understanding of SEO basics for small businesses, we recommend downloading the "SEO Basics for Small Business" ebook provided by our trusted partners at Neustar, the .US registry.
The effort you invest in acquiring high-quality website visitors who become loyal customers is certainly worthwhile.